China’s E-commerce Development Path and Mode Innovation of Agricultural Product Based on Business Model Canvas Method

Rapid development of modern e-commerce technology has greatly improved the efficiency of China’s agricultural product supply chain operation , and the traditional e-commerce of agricultural products mode and path have been far from enough to solve new problems that modern economic development brought in China. This paper synthesizes the domestic and foreign development status of e-commerce of agricultural products, further establishes the analysis frame of e-commerce of agricultural products mode, first applies the business model canvas method to generalize China’s e-commerce mode of agricultural products from nine important dimensions of customer segmentation, key business, value proposition, core resources etc, aiming at the deficiencies of the present model,creatively put forward new mode, LBS O2O Community with WeChat, and explores development path of the community e-commerce of agricultural products, provides feasible suggestions to agricultural operators in the selection and optimization of electronic business mode.